program allows the plug-in of client opportunities, denoting
their significance for the company, and the hypothetical dates for the
conclusion of the negotiation.
the basis of the inputted information, the Crm software is able
to highlight open opportunities, closed ones, and relevant statistics.
Using economic values it is possible to extract projections and hypotheses
based on trends of previous years.
The preparation of opportunities methods allows for progressive
uniforming of the process, and represents and important exploitable
wealth for the training of new salespeople and for the study of interesting
phenomenon. This is one of the principal plus points of Customer
Relationship Management. The ability to link opportunities
to marketing campaigns allows the study of marketing
results and the planning of future campaigns.