Crm and Sales Force Automation

The sales office finds in a Crm application a series of tool which facilitate better management.

Data integration allows both the salesperson and the Sales Director a global vision. Crm software is simultaneously a tool, a data archive, an opportunity highlighter, a control dashboard and projection device.

Customer Relationship Management makes opportunities visible and increases understanding of information wealth, improving both the internal and external image of the company.

This is a quotation from a salesperson about a recently set up Crm System: "... In none of the other companies where I have worked have I found the level of organisation which is here...".